FACTORS DETERMINING CONSUMER PURCHASE INTEREST AT LAUNDRY KARLINA
Keywords:
Service quality, Promotion, Location, Buying interestAbstract
This study aims to determine the effect of service quality, promotion and location on consumer buying interest in Karlina's laundry services. This study uses a quantitative approach. The population in this study are consumers who use Karlina's laundry services. The number of samples used in this study were 60 respondents. The data source used in this study using primary data obtained from distributing questionnaires to respondents. The data analysis technique in this study uses path analysis using SPSS version 16. The results of this study indicate that service quality, promotion and location have a positive and significant effect on consumer buying interest in Karlina's laundry services.
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