Dimensions Of Service Quality In PT Dumai Auto Perkasa
Keywords:
Dimensions, Service Quality, ServiceAbstract
PT Dumai Auto Perkasa is a company that provides services for four-wheeled vehicle service in the City of Dumai. In the process of the services provided, it turns out that there are still complaints from the services provided and there are still employees who have not acquired skills. The study uses 5 service dimensions, namely reliability, tangible, responsiveness, assurance and empathy. A sample of 63 people with data analysis used is descriptive statistical analysis with measurement techniques using a Likert scale. The results of the study were categorized as good. This fact was seen from 63 respondents with an overall score of 2,585 with an interval of 1,890 - 2,835 which was at a percentage of 91.18%.
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